It is with pride that I bring to you my very first celebrity interview with the lovely Scott Pack from Harper Collins. Not only is Scott Pack publisher of The Friday Project which sources online talent and channels it into books, but he is also responsible for leading Harper Collins into the digital age. As we teeter on the brink of a digital revolution which could turn publishing on its head, what better person to talk to, to grill thoroughly and mine for information in an in-depth, revealing interview that lays bare the man behind the electrons?
I had exactly three minutes to do just that.*
So, in the one question I had time for, I asked this:
“Scott, is this the golden age of blogging? And if so, is it a passing fad or the beginning of bigger and better things?”
To my surprise, Scott said he believed any ‘golden age’ of blogging was just over. Blogging has reached its peak because we are now accessing online content in so many different ways. Instead of sitting down at our computers and visiting a website or blog, we are using iPads and phones, and we often read parts of blogs through other people’s posts and pages as well as through Facebook and Twitter rather than actually visiting. He believes that people are becoming less inclined to comment, too, although I’m not sure that’s true. I think blog readers are more likely to comment as they become at ease with the idea of themselves as an online personality; in other words they are prepared to have a public face online rather than ‘lurking’. (I’m sure the thousands of comments that appear below this post shortly will prove me right…)
And here the interview ended, but luckily I later attended Scott’s workshop (with Ian Skillicorn and Raymond Tallis) on innovation and I was able to gather some information on Scott’s views on epublishing. A separate post to come on that, but for now I come to the end of my celebrity interview. I hope you enjoyed my tough, probing questioning and I put to you the proposition that, in this twitter-centric world, the One Question Interview could well be the perfect size. One is the new ten, brevity fans!
* Not because of my short attention span but because I was taking part in a three minute pitch session at Get Writing 2011.