Following blog subscriber and critique customer Fiona Barker’s picture book acceptance by Tiny Tree, I caught up with James Shaw from Matthew James Publishing to ask him about his new picture book imprint and what he might be looking for in a submission.
What made you decide to launch a picture book imprint? How many picture books are you planning on publishing each year?
Not only am I a big fan of literature in general, I am also a huge art fan and a very visual person. Since taking over MJP I was always excited by the prospect of working on picture books, and as a father of two small boys I am constantly surrounded by the wonderful possibilities so many other publishing companies had produced. For me it was an obvious step. Although it hasn’t been easy, it has been very worthwhile.
As a small independent we don’t have a quota for how many books we publish each year and can be quite picky. Next year though we already have about 10 titles on the way, with many more submissions still filtering through. We like to keep it to no more than 1 a month though.
What length picture book are you looking for? And do you accept rhyme?
We like to have 32 page picture books, but we will stretch to 48 or drop down to 24 at a push. We have done much longer titles, but we prefer 32 pages as a rule. We accept rhyming and non-rhyming books, the story is the important thing, and as long as it is told well it doesn’t matter if it rhymes or not. Honestly not always fussed about a particular word count but we do find that around 600 words works best for children’s picture books.
Are there any topics that you are particularly attracted to? Do you like books with a message? What about humour?
Humour is really important to us. As a parent it is easier to read a book to my kids 40 times if it is funny. However, we at Tiny Tree love to provide books with a message. Bullying, friendship, loneliness, change, anything that could affect the life of a child is perfect. We want to stand out amongst the crowd, but we also want to provide something to the children, and the parents, above and beyond a beautiful book.
How are your authors paid, eg flat fee or royalties? Do you pay an advance? Do you sell foreign rights?
Our contract states a royalty of 10% on print versions, 25% on electronic versions. We also discuss with the author incremental increases in royalties based on sales. We don’t usually pay an advance unless one is required for a piece we absolutely must have. As a small independent we want to focus all our budget on producing and marketing a great product, and we like authors who are focused on that goal as well.
We can and do sell foreign rights, although we haven’t had much opportunity to up to this point. We have done our own translations for titles, to work with the authors from other countries though. Like any traditional publisher we are always looking for new avenues of sales for books and to make sure they get as much exposure as possible.
How do you find illustrators for your picture books? Is this something the author would get involved in as well?
A multitude of ways really. Sometimes an author/illustrator will come to us with a title they have already illustrated, like Binx the Jinx. Sometimes an author will know someone who they would like to use or they have worked with before, like Russ Brown and Jamie Cosley. Sometimes we get portfolio submissions from illustrators which we keep on file for possible work.
There have only been a couple of times where we have had to find an illustrator from nothing, but there are so many organisations and communities out there that it always very simple. The only problem comes with trying to match up the work and trawling through hundreds of possible illustrators when there so many talented people out there.
What attracted you to Fiona Barker’s book?
Fiona’s book attracted me in a number of ways. First, it was a simple and heart-warming story. There is a message there, but it is surrounded by just a simple, funny, inviting story that makes it easy to read and something I could certainly see myself and others coming back to. Fiona herself is also easy to sell; she provided a great deal of marketing information, she already has a great presence and she has an approachable persona that makes it simple to plan around her.
She also provided us with an illustrator that worked perfectly for her title. Although having something illustrated before submitting can sometimes be problematic, in this case it really worked in her favour.