giveaway · My Writing · picture books

The Christmas Crumb Giveaway – and writing with a moral

The Christmas Crumb by Lou Treleaven illustrated by Alex Willmore

I’m sorry to mention that word, but I hope you’ll forgive me when I explain that I have a new Christmas picture book out soon and I would love you to be in with the chance of winning a signed copy! All you need to do is comment below and I will choose a winner on 1 October 2021.

Christmas Crumb mouse feast spread

A family of giants drop a crumb of Christmas Pudding – but one crumb doesn’t matter, does it? Join Pip and his mother, the mice and the ants as everyone benefits from this giant Christmas bonanza and learns that what might be a little thing for you can turn out to be a big thing for someone else. The Christmas Crumb is published by Maverick at the end of the month and is illustrated by the amazing Alex Willmore. It celebrates the value of kindness, especially at Christmas, so I thought I’d share my tips on incorporating a moral or message into your picture book story.

  1. What is your message? If it’s been done before, how can you communicate it differently? In The Day the Crayons Quit, Drew Daywalt tackles the subject of everyone having something to contribute and learning to cooperate, but he did it with crayons instead of people!
  2. Is your message communicated throughout the book? Does anything in the plot contradict it?
  3. Are you telling not showing? The story should show the message. You shouldn’t have to spell it out, although sometimes a summary can be a tidy way to end the story.
  4. Are you preaching too much? Don’t forget to include a plot in your story and a sense of fun if appropriate. It still needs to work as an enjoyable experience. In Catch that Cough by Bonnie Bridgman, the plot involves Maisy chasing her cough, who becomes a character in its own right!
  5. Are you communicating something you feel deeply about? If you care about what you are saying, this will feel authentic and come through to the reader.
  6. Could your story be made more universal? In Guess How Much I Love You by Sam McBratney, the message of unconditional love is told using hares rather than people. Using animal characters can allow you to widen your scope.

To enter the draw for a free signed book including postage, please leave a comment below. I will pick a winner using a random number generator on 1 October 2021. Good luck!

picture books · success stories

Introducing Larry at Number 10

I’m very excited that critique customer and prolific writer Elizabeth Radcliffe has launched her first book, and it’s all about the most famous cat in Britain – Larry at Number 10! I sent Elizabeth some questions and I think you’ll agree her energy and enthusiasm just fizz off the page! Read on for some great tips and insight into the self publishing process.

Elizabeth, congratulations on the publication of Larry at Number 10!  What made you want to write about Larry?  Is he the ultimate celebrity cat, do you think?

I do believe that Larry is the ultimate celebrity cat. Larry seems to have captured the hearts of people all over the world. He has that WOW factor. I liked the idea of writing about him, but I needed a good story and when Dilyn the Dog came along – BOOM – there it was. It is basically a spin on a little person having to cope with a new baby in the house. In these crazy dark time people see Larry as a beam of light.

You’ve been working hard on social media and have had some great interaction with the political cats on Twitter – has it been easy to build up a following and what have you enjoyed about it?

For me social media has been KING! I have to say I have been working very hard on social media to build up a following posting numerous times a day. (But please see below about over posting your book). I have thoroughly enjoyed the process. Each night I prepare what I will post the next day. I also look for relevant retweets or posts that are in keeping with my social media feeds. It’s actually a lot of fun. Make sure you interact with other people’s posts as well and try and follow back or make friends with those who follow/befriend you. Social Media is like Super Sonic networking. Through Twitter I got a write up on Larry at Number 10 in the Evening Standard Diaries and will soon have an article in the Daily Star.

How does having your own cat, Boots, affect your writing?

Boots is 6 months old and very playful. It is challenging as when I am trying to write Boots has other ideas. Boots is such a character I may well write a book with him in. As I type this one handed, I am throwing toys with the other for Boots to catch.

Having critiqued a lot of your stories, I know what a prolific writer you are and how many brilliant ideas you have!  Why did you pick Larry at Number 10 to publish first?

Oh, thank you Lou. I know my stories are in safe hands when I give them to you.  I picked Larry as he really exists along with Gladstone, Palmerston and Dilyn. For me it was a no brainer as the characters of my book already have fans and active social media platforms. The main Larry the Cat Twitter feed @number10cat has over 400k members. This Twitter feed has highlighted my book and generated over 2k likes. This twitter feed will also run a competition soon to win a copy of my book. So, in a nutshell I wrote a book where children know that the characters are real.

What has your self-publishing experience been like?  Would you recommend it to other writers?

I would recommend it. But as you are in the driving seat you need to make sure you give it 100% and again, I can’t stress enough how important social media is, to promote your book. Since last March I have given 100% to launching my book. If you really believe in your book and a traditional publishing deal is not forthcoming – GO FOR IT!

The illustrations are superb and so funny!  How did you choose your illustrator, Dave Hill, and how did you find the process of working with him?  

This has to be one of the joys of self-publishing I had so much control. I had lots of fun looking at illustrator portfolios and picking the illustrator I believed fitted my book. When I saw Dave Hill’s illustrations, I just knew he would be perfect to bring Larry to life. Working with Dave has been a dream we have a wonderful relationship. We chatted on the phone for ages discussing what I wanted. I was sent several sets of draft illustrations whereby I was able to add things or tweak before the final illustrations were produced. If I do another Larry book, then I would very much want Dave to illustrate again. It was a match made in heaven.

What are your aims for this year and will there be any more cat books in the future?

I would love to write more Larry books – I have so many ideas bubbling around inside my head. But I am always thinking of book ideas and if I think it will “fly” I go with it and start writing. It would also be nice to get a traditional publishing deal as well. I do keep sending manuscripts out to agents and publishers. As far as rejections are concerned, I have the T-shirt, the tea towel and some! I just keep going and sending out as I have nothing to lose and everything to gain.

I have to ask – have you sent a copy to Number 10?

I will be sending to Number 10. I mean Wilfred will have a book based on pets that live in his home. How many children can say that!

And finally, what are your top three tips for authors looking to self publish?

Research – look at as many options as possible. See what reviews they have had on previous publications. Troubador Publishing whom I used were highly recommended and I had the service and result that I wanted.

Be wary – some self-publishers may be cheaper than others but be careful that the quality is perfect. I wanted my book to look like any you may see on the shelves of Waterstones and WH Smiths.

Social Media – I can’t emphasise this enough – become Facebook, Twitter and Instagram friendly (or at least use one social media platform). If you are not social media savvy – ask a friend or relative who is to assist you in setting up accounts. With these social media platforms, you have the ability to get your book out there to potentially millions of people. But be careful not to just tweet or post about your book (so there is no overkill). On my social media I post about cat and dog stuff, news on the Westminster cats etc. Use hashtags they are your friends.

Thank you Elizabeth, that was truly inspirational!

Elizabeth is happy to help anyone with queries about social media and publicity for self publishing – you can get in touch via Twitter at @ElizabethRadcl5

Buy the book from Amazon

Visit illustrator Dave Hill’s website

Competitions · Drafting · picture books · plotting · writing resources

My top 10 picture book tips – and The Knight Who Might giveaway!

Just like the eponymous hero of my latest picture book The Knight Who Might, I don’t give up. It took me 15 years of submitting before I was finally published in 2016 – and no one was more surprised than me that it was a picture book that turned out to be my debut. (That book was Professor McQuark and the Oojamaflip.) Picture books are tricky little blighters to write and it’s so hard to define the magic ingredients, but hopefully these pointers will give you some guidance and encouragement. Of course the most important ingredient is you, the author (see tip 7)!

See further below for a chance to win a copy of The Knight Who Might.

  1. The Rule of 12 – Most picture books have 12 double page spreads, so it helps to write with this in mind. Take a piece of paper and divide it into 12 sections. Think about what you want to go in each one. Make sure something happens in the middle. And what about the twist at the end? Seeing all this on one piece of paper really helps.
  2. Use interesting language. Children love onomatopoeia like CRASH! BANG! WHALLOP! – or be creative: SPLONGE!
  3. Remember the reader. An adult will probably be reading this story aloud. Make them work hard with dramatic sentences, funny voices and silly words.
  4. Remember the listener. The child will looking at the pictures while the story is rad. An illustrator will provide them with plenty of visual entertainment. Children’s illustrators are amazing! Leave room for this by not overwriting.
  5. And don’t forget the plot. Sometimes you can get to the end without noticing that SOMETHING hasn’t happened. That SOMETHING should change things.
  6. Look for a new angle. So many subjects have been covered by picture books that it’s hard to find a new topic. If you don’t find one, how about tackling an old topic in a new way?
  7. You can be the angle. You are the writer of this story – what can you bring to it?
  8. Treat the text like a poem. That doesn’t mean it has to rhyme, but if you were editing a poem you would look at every word to see if it earned its place. Dig down into each sentence, each phrase, and see if it adds value.
  9. Less is more. 500 words is a good amount to aim towards. Some of the best picture books have much less.
  10. Be playful. Let your inner child out. Forget about the critic leaning over your shoulder. The enjoyment will shine through.

If you’d like to learn more about writing picture books, why not sign up for my 6 week online course? Click here for details.

To win a copy of The Knight Who Might, just comment below and I’ll choose a winner at random on 17 November at 12 noon. Good luck!

chapter books · Competitions · picture books

The Picture Book Prize / Chapter Book Prize

Just a little reminder that there’s still time to enter two fabulous writing competitions – but only if you’re quick! Entry closes on 31 October 2020 for both the Picture Book Prize and the (new) Chapter Book Prize run by Writing Magazine together with top agent Julia Churchill and super-duper tale spinner and all round good egg Amy Sparkes. You can win valuable feedback from Amy and Julia to kickstart your writing career, and previous winners of the Picture Book Prize have gone on to be represented and published. Entry is £5 and you can find the details here: